BIPA is a modern, competitively priced drugstore for everything to do with care, beauty and well-being, and inspires with products for beauty, hair, fragrance, dental care, baby and health. BIPA offers over 15,000 international branded products as well as its own brands such as LOOK BY BIPA, bi good, Babywell, BI CARE, BI HOME, BI LIFE and BI STYLED.

Founded over 40 years ago, today BIPA is not only the best-known company in Austrian drugstore retail, but also the undisputed favourite of around 3.3 million loyal regular customers.